The marketing curriculum is designed to provide you with a comprehensive background in contemporary marketing and the environmental forces affecting the marketing activities of the organization. You’ll look at the social and psychological determinants of consumer behaviour and use analytical tools to study economics and statistics.
- Campus: Vancouver
- Faculty: UBC Sauder School of Business
- Degree: Bachelor of Commerce
- 4 yrs Length
- Yes Co-op Option
- No Honours Option
Marketing is a broad, strategic management function linking an organization to its external environments: its customers, competitors, regulatory agencies, and other relevant publics. The marketing discipline concerns itself with producers and consumers of physical goods and services produced and consumed by the private sector, by governments, and by non-profit organizations.
The marketing program provides you with a comprehensive background in contemporary marketing and the environmental forces affecting marketing activities. The social and psychological determinants of consumer behaviour as well as analytical tools from economics and statistics are central areas of study.
The Sauder School of Business offers Commerce-specific exchange programs and summer programs in Shanghai and Europe. Facilities include the David Lam Management Research Library and the Business Career Centre.